Jaguar replaces ‘woke’ chief: Tata CFO PB Balaji to take over in November after rebrand
Jaguar Land Rover (JLR) has appointed a new boss less than a week after its previous chief executive announced plans to retire following a ‘woke’ rebrand.
The British carmaker said PB Balaji, chief financial officer of parent company Tata Motors, will take over in November.
He will replace Adrian Mardell, who last week said he would leave after just over two years.
The exit follows a contentious rebrand last year which saw JLR axe its ‘growler’ badge and unveil an advert featuring diverse models – but no cars.
The decision prompted a barrage of criticism, including from US president Donald Trump, who said JLR was ‘in absolute turmoil’ and branded its rebrand ‘stupid, and seriously woke’.
‘Who wants to buy a Jaguar after looking at that disgraceful ad,’ Trump wrote on Truth Social.
Woke backlash: Jaguar Land Rover said PB Balaji (pictured), chief financial officer of parent company Tata Motors, will take over in November
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