Sales of rosé surge as drinkers hunt taste of summer
Sales of rosé wine are booming as drinkers opt for the popular summer tipple – even in the colder months.
Celebrities such as Kylie Minogue and Brad Pitt boast their own rosé brands as Britons’ thirst for white and red varieties slides.
Volume sales this year climbed 3 per cent to 125m, the Wine and Spirit Trade Association said today.
Drinking to success: Celebrities such as Kylie Minogue (pictured) and Brad Pitt boast their own rosé brands as Britons’ thirst for white and red varieties slides
The drink – historically enjoyed as a summer treat – has seen higher sales over Christmas.
But the number of bottles of red wine sold in the UK fell 6 per cent last year.
White wine sales dipped by 4 per cent in 2025 compared to the previous year, too.
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